It is very important to have a consistent message in your emails from the very opening (subject line) to the end (landing page). If you don’t do this, your recipients will get confused and your response rates will suffer. Many companies get very excited because they have such high open rates. However, you could have [...]
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There are many factors that affect the deliverability of an email. Deliverability is a tough aspect to overcome because a lot of the control is with the ISPs. Once they are blocking your emails, it is very hard to earn back your reputation. The following are some things you can to watch to help your emails make it to your recipient’s [...] As I have mentioned in previous articles, I have had email marketing positions with three different companies. My past 2 companies were very large well-known companies with successful email marketing campaigns. However, at my first company we stored close to 500 of our database attributes in our email application. At my current company, we do [...] Email marketing isn’t as well defined as some of the other marketing disciplines, although it is certainly on the way. When I started in the email marketing, I had a very hard time trying to decide what metrics would really be useful to me. After working at two very large companies that have solid programs, the following are the metrics that I have found to be the most useful. I am sticking to metrics as the basis for this article; future articles will give you ideas on how to effectively use these metrics to analyze your email marketing [...] There are many different stages of email marketing, some companies are in the beginning stages where they will send a weekly or monthly email to their entire customer base and everyone will get the same content. Ideally, most companies want to get to stages where they can be as relevant as possible so their customers [...] |
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