I have worked in email marketing for the past 8 years and I wanted a place where I could share my knowledge and exchange ideas with others. My first job in email marketing started out as a content management job. I was asked to spend half of my time on an email marketing program. It was very overwhelming as we had 10 different websites, the only thing I had time to do is batch and blast campaigns.
From there, I moved on to a company that was a high profile international company in the travel industry. Our emails were very highly targeted and we had one of the best email marketing programs in the area. I learned how to rely on a very successful email service provider. I also learned how to target customers and set up a successful triggered email strategy.
I moved on to my third email marketing job where I have more of an analyst role. I am able to contribute to email strategy by analyzing our email marketing campaigns and provided recommendations based on my analysis. This is also a very large and high-profile company and has a very successful email marketing program.
With all my experience working at different companies with different email service providers, I can provide insight into not only strategy but also successful analysis options which is one of the most important aspects of an email program. I welcome your comments as well, as I am constantly learning about this ever changing industry.