Email Marketing Spot

Email marketing isn’t as well defined as some of the other marketing disciplines, although it is certainly on the way. When I started in the email marketing, I had a very hard time trying to decide what metrics would really be useful to me. After working at two very large companies that have solid programs, the following are the metrics that I have found to be the most useful. I am sticking to metrics as the basis for this article; future articles will give you ideas on how to effectively use these metrics to analyze your email marketing [...]